A Housewife –“Today when I signed in to Facebook, I saw this headline “This 21 year old dropped out of college last year to start a online business that’s on track to earn $ Million in 2015” getting rolled all over my Facebook timeline.”
Her words – “ONLINE? REALLY?!” Her grey cells kept on knocking her mind with questions like – “How it’s possible to earn millions online?”, “What online marketing is?” and many more.
In the meanwhile, next day when she woke up and again logged in to Facebook, she found another story trending and that was – “How This Couple Went From Making $76,000 To $1 Million Online A Year”
If you are an online marketing geek, like us, you probably know how online marketing can do wonders for everyone. However, if you are the part of other 98.9% of the world, who isn’t super excited about this “internet marketing stuff”, you probably won’t know the magic of internet marketing.
Do you know why this 21 year old guy ‘Chandler Bolt’ who dropped his college is shinning on Business Insider? How did he get on there? May be he is rich. Yes. That’s because of online marketing. He earned thousands of dollars from his kitchen table.
Do you know now as a single individual, you can easily build huge business from the comfort of your home at anytime and from any comfort zone.
“Online Marketing is your shot at the life of your dreams”
We want you to have fun at work, equal to these guys. Today, we’ll take you into the world of magic, i.e. internet marketing.
What is internet marketing?
Internet Marketing is a strategy, method or tool of advertising the company name/brand online out to the public. It is an effort to spread the word about your company/offer to the people that use internet. Basically, anything that you do online to get more eyeballs on you and grab people’s attention and, hopefully, at some point, get them to buy from you.
There are few sub-categories of internet marketing and they are SEM, SEO, PPC, EMAIL Marketing and much more. You can have a more clear picture on internet marketing and its sub categories with the help of this infographic.
SEO (Search Engine Optimization)
SEO is the process of improving the visibility of any business website in search engine’s search results. Now, after SEO there’s Search Engine Marketing (SEM), which is paid version of SEO.
SEM (Search Engine Marketing)
The marketing that promotes the websites with help of on-page and off-page optimization along with paid placements, contextual advertising, and paid inclusions. So, now you would think what is the difference between SEO and SEM, right? The essential difference between SEO and SEM is the paid amount of marketing used for SEM. SEM is quite huge sector which includes SEO, but the main focus that sets SEM apart is paid advertising done through Pay Per Click, Google Adwords and other display ads found on internet.
Social Media Marketing
Of course you are aware about social media marketing, it is the process of marketing where you use several social channels like Facebook, Twitter, Pinterest, Instagram to build relationships with customers and drive in huge traffic to your website.
The marketers here create valuable content/media and distribute it to the potential future customers. Guest posting is one of the best way of content marketing. Content marketing helps you to build links on different websites and thus ultimately you gain good visibility on search engines.
Pay per click advertising (or PPC)
PPC is just like SEM, where it directs traffic to websites by paying the publisher when the ad is clicked. This model is been into digital marketing for quite some time and that’s one of the reason why Google is a multi-billion dollar company.
Finally, now its email marketing, which is considered as old school, however its one of the most effective marketing strategy. With list of email ID’s and the permission to contact your customer, you can email about your offers, products.
Amazing, isn’t it? You can see how big online marketing really is and know how huge of a space each of these categories is.